With Google Tag Manager you can manage your Google Analytics events, Adwords conversion tracking, remarketing, and many other features in one place.The module can support your GTM setups by adding lots of meta data about the visited page and about the user into the so called data layer. All you need to integrate Google Tag Manager is to insert your container id into the configuration of this module.
Google Adwords Conversion Tracking code allowing to merchant monitor and evaluate your advertising campaign on Google Adwords. You will be informed about your advertisements performance and will able to optimise those. Easily track your conversions from Adwords with these module for your store. Simply add your conversion id and conversion label to the settings page and wait for conversions. The module also send the value of the order to Adwords so you can see your earnings and spends in your Google Adwords campaign.
This module will allow for you to search engine optimize your store for multiple languages. Helps search engines understand that certain pages are targeted for a specified language or country. By implementing this attribute you can send your users to the targeted pages and greatly increase the SEO performance of your website. The module will automatically handle your connections by adding the proper html markup in the HEAD section of the selected pages. The hreflang attributes tell Google about available translations for content. When used correctly, they can dramatically improve search engine positioning, because Google will understand what version of your content to display for people in different places.